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Packaging Design

As part of my curriculum at Accademia Italiana, I took a class on packaging design. The class consisted of 3 design exercises (glass, metal, and free-choice) alongside lectures on different packaging materials and processes. I call these "exercises" because there wasn't enough time to really explore, research, and perfect the designs to their full extent. Rather, they were exercises helping dip our toes into the different materials. 

For my free-choice project, I redesigned toothpaste packaging for Oral-B. I identified several problems with existing packaging, and worked to find the best solution in terms of problem solving, aesthetic, and environmental consciousness. 

Julia Ainbinder